2024  
︎︎︎Client Work
︎︎︎Program branding + launch
︎︎︎Illustrator, Canva

SheJumps – Alpine School

The Alpine School is SheJumps’ educational series focused on backcountry skiing and splitboarding. For the first time, SheJumps will offer the Alpine Development School in person, prompting a need for cohesive visuals for the launch.

Deliverables included an Instagram carousel, stories, Eventbrite banners, and email banners, all aimed at showcasing the beauty, community, and learning aspects of the course. By curating imagery from past Alpine School programs, I created a carousel that provided a sneak peek into the programs’ experience while highlighting key course details for potential attendees throughout the slides.

Updating the Alpine School logo was crucial to reflect the organization's growth. I designed a simplified logo that promotes coherence, increases flexibility in it’s use, and promotes individuality for each program by incorporating subtle variations in color and typography for "Development" and "Finishing."