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Dioné (dee-oh-neh) Rodriguez is a graphic designer native to Toluca, MX and is now based out of the greater Salt Lake Valley in Utah. Dioné graduated from the Graphic Design BFA Program at Utah Valley University during the Spring of 2022. She has a passion for experimentation through imagery and typography as well as being able to convey messages visually. You can find her rewatching her favorite TV shows and hanging with her dogs or in the outdoors during the changing seasons that Utah has to offer.
Salsas de Mendoza
Family owned and run business, Salsas de Mendoza has been on the quick rise as a local favorite in Utah.
As the business continues to expand beyond farmers markets, Salsas de Mendoza reached out to me for help in giving their label an update as well as help packaging and creating infographics for their Amazon storefront.
While working on this, I prioritized the already established brand logo and feel. As I moved beyond the labels, I ensured that the consistency throughout the packaging as well as the vibrancy, would help the customer identify the brand quickly.
Photography curtesy of: Peter Lara
Family owned and run business, Salsas de Mendoza has been on the quick rise as a local favorite in Utah.
As the business continues to expand beyond farmers markets, Salsas de Mendoza reached out to me for help in giving their label an update as well as help packaging and creating infographics for their Amazon storefront.
While working on this, I prioritized the already established brand logo and feel. As I moved beyond the labels, I ensured that the consistency throughout the packaging as well as the vibrancy, would help the customer identify the brand quickly.
Photography curtesy of: Peter Lara
Packaging Design ︎ Illustrator ︎ Client Work︎ 2022
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One LF
Rossignol Snowboards has been working with Super Top Secret to design different lines of snowboards for various years now. A task I was given as an intern was to come up with variations for their ONE LF snowboard for the 23/24 winter season. After various rounds of designs were presented to the creative team in house, they were presented to the Rossignol team.
The base picked by the Rossignol team, designed by me, consists of clean lines and a solid overlay color. Maintaining a clean design was important as this is considered a top of the line product with a specific demographic in mind. The demographic being men that are within the professional snowboarding field.
The snowboard is currently for sale for the 23/24 season.
Rossignol Snowboards has been working with Super Top Secret to design different lines of snowboards for various years now. A task I was given as an intern was to come up with variations for their ONE LF snowboard for the 23/24 winter season. After various rounds of designs were presented to the creative team in house, they were presented to the Rossignol team.
The base picked by the Rossignol team, designed by me, consists of clean lines and a solid overlay color. Maintaining a clean design was important as this is considered a top of the line product with a specific demographic in mind. The demographic being men that are within the professional snowboarding field.
The snowboard is currently for sale for the 23/24 season.
Snowboard Design ︎ Photoshop ︎ Client Work︎ 2022
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Marisol & Stephen
Weddings are one of the biggest chapters of people’s lives. Invitations not only work as a form of communication for the wedding guests, they tell a story and encapsule the feeling of this big celebration.
While working on this set of invitations, the client and I worked closely to communicate the simple elegance of their wedding. Attention to detail such as font choice, foil stamping, and embossing added a level of sophistication while the shape of the invitations translated the relaxed feeling, softness and modern embrace of design.
Photography courtesy of: Alexx Davila
While working on this set of invitations, the client and I worked closely to communicate the simple elegance of their wedding. Attention to detail such as font choice, foil stamping, and embossing added a level of sophistication while the shape of the invitations translated the relaxed feeling, softness and modern embrace of design.
Photography courtesy of: Alexx Davila
Wedding Invitation Design ︎ Illustrator ︎ Client Work ︎ 2022
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Social Grid Posts
Social media has become one of the most successful venues for advertising, various brands opt to promote their work through sponsored ads or content on their pages.
During my time at Super Top Secret, I worked towards creating successful eye-catching grid posts that followed brand guidelines and stayed contemporary with the current trends such as banner posts showcased here, as well as banners for their websites and Instagram stories.
Social media has become one of the most successful venues for advertising, various brands opt to promote their work through sponsored ads or content on their pages.
During my time at Super Top Secret, I worked towards creating successful eye-catching grid posts that followed brand guidelines and stayed contemporary with the current trends such as banner posts showcased here, as well as banners for their websites and Instagram stories.
Advertising︎ Illustrator, Photoshop ︎Client Work ︎ 2022
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